Seagulls Direct

Seagulls Direct is the official online merchandise shop for Brighton and Hove Albion Football Club.


Brighton and Hove Albion were looking to improve their current online shop to increase revenue from merchandise sales. They wanted a content management system (CMS) which would be easy for the shop staff to use to update products. They wanted the website to integrate with their Point of Sale (POS) system so they could keep track of what stock was available on the website and also in their shops. It was also important to them that the website was easy to use for their customers and fans.

What We Did

We worked closely with the club to create a design that matched their brand and that would put them among the best online football club merchandise shops in the country. We built an automated stock control system, freeing up time for the staff. We also built into the system the ability to run reports so they could compare their like-for-like sales and track performance from any marketing campaigns.

What They Said

"We have been extremely satisfied with the products and service provided to the club. In our dealings, Brightsite work with us as a partner as opposed to an anonymous agency and have a visible desire to support us in developing our sites to their full potential. They take on board our feedback and are not afraid to challenge our perceptions where they believe it will improve our business. Seagulls Direct continues to grow and we look forward to working with Brightsite on it in the future." - Ben Price, Retail Manager, BHAFC