How to Market a Website
So, you’ve had your new website built, it’s just been launched and now you are sitting back and waiting for the business to start rolling in.
Too many people think by just getting a website for their business they will be inundated with new clients. This is completely the wrong attitude. For a start it can take a while for Google to realise you have a new website (especially if it’s on a brand new domain name). Secondly people aren’t going to know about your business if you don’t tell them about it.
You wouldn’t launch a new product in a shop but not tell anyone where your shop is so why do this with your website?
Want to promote your website but not sure where to start? Here are our top 10 tips on how to market a website…
- Use social media accounts such as Twitter and Facebook to promote your new website (and if you don’t have these accounts then set them up and learn to use them, fast!).
- Email your existing client base and tell them about your website (and if you don’t have clients already on your books then send emails to your friends and family and ask them to help spread the word).
- Set up Google Analytics and learn how to use it. This will tell you where your visitors are coming from so you can see what’s working and what’s not.
- Learn about the basics of Search Engine Optimisation (SEO). Focus on having good content, ensuring the keywords you want to be found for are featured on your site and create new content such as blogs. If you can’t get your head around it, or just don’t have time, then consider paying an expert to do it for you.
- Register your site with Google Webmaster Tools to speed up the process of Google’s search engine realising your website is there.
- Wait for it to become mature. It takes time for search engines to realise your website is there and for it to start climbing up the rankings. Sometimes you just have to be patient.
- Try search advertising such as Google Adwords or social media advertising, such as Facebook. This is a great way to instantly send traffic to your website. But, be warned that if this isn’t done properly it can end up being costly. Spend some time doing a bit of research before jumping in.
- Get other people writing about you - whether that’s through social media, magazines, newspapers, in blogs. If you are doing something interesting people will want to write about it – and an endorsement from someone else is worth so much more than you blowing your own trumpet. Also, ask them to include a link to your website so people know how to find you (this will also help with your SEO).
- Don’t rely just on online avenues to generate all your business. Think about who your target audience are and consider if there are ways you can market to them offline (eg, if you are business-to-business then consider joining a business networking group).
- Use your email signature. So many people miss this simple marketing tool. You probably send dozens of emails a day so why not use each email to promote your website? Ensure your website and social media accounts are linked to from the signature of your email so that people can easily get to them.
If you would like to talk through your ideas for marketing your own website or would like some help to do it then contact Brightsite on 01273 446644 or email firstname.lastname@example.org