How to Create a Website Design

by Luke Johnson | | Web Design

One of the most important things about your new website is its design - it’s the design that’s going to draw the eye of any potential customers, the design that’s going to make it easy to use and the design that is going make you stand out from your competitors - so it’s important that you get it right.

To make sure you get the web design you want for your website then a close relationship with your designer is necessary. The designer needs to understand your business, the project brief and what you want to achieve with your website – and only you can tell them this (communication is key!).

Before meeting for the first time with your designer it’s a good idea for you to get a good idea of what you want.

Here are some tips on how to get the web design you want to get you started: 

1. Identity: What is the identity of your business? Are you able to explain it to the designer? Your identity should include whether you want to be perceived as a small start-up, a SME, or a large corporation. You should also think about whether your website design should be fun, informal, informative, professional (which of these truly reflects your business/industry)?

2. Branding: Do you have branding? If you already have a brand identity then it is important you make sure you are happy with it before getting started and that you send this to the designer at the start of the project to ensure your new website reflects your brand. If you don’t have a brand then speak to your designer about whether they can help to create a brand or recommend someone who can. Some larger companies will also have style guides which will also need to be sent to the designer to ensure the tone, font, colours etc. used in the website match the guide.

3. Images- Do you have any photographs or images for your product/service/industry? Quality images are hugely important on a website so you need to make sure you have some for your site. Any images you can send to the designer at the start of the project can make the concept clearer for the designer to capture and helps you to visualise your website at an early stage before it has been built to see if you are happy with the design.

4. Research other Web Designs: Have a look at other websites – they don’t need to be from your industry – to get an idea of what you like and what you don’t. You can use these sites as examples to the designer get a picture of what you want to achieve (or don’t!). Bear in mind that there are copyright laws in place and your designer won’t be able to build you an exact match of your competitor’s site!

5. Fonts and Colours- What looks good and works with your brand? You may already have have an idea of the colours you want on your website. This may stem from your branding, if you have it. Let your designer know early on if you have a preference for colours and they can help you to select the right ones for you. There are various colour palettes available with many different shades of each basic colour. To help you get a better understanding of what a designer uses to select colour then take a look at Adobe Kuler which is one of the colour charts we use at Brightsite Also consider any fonts you like. Bear in mind that often fonts can look great in one internet browser but completely different in another! 

Communication- Keep talking to keep things moving forward. Constant communication and feedback on a design is an essential part of the process – if you don’t tell your designer what you want or that you don’t like something how do you expect them to know? Be clear about what you like and don’t like and listen to the advice given by your designer - they will be advising you with up-to-date knowledge of web design concepts and ideas. To keep your project moving then giving feedback as soon as you can after being asked is important (48 hours is a good guide) – and make sure your feedback is clear and concise so the designer knows exactly what changes to make. 

If you would like to know more about choosing a design for your new website then please call the team at Brightsite on 01273 446644 or email us at