Core principals of brochure website design

by Luke Johnson | | Web Design

A brochure website is the online equivalent of your company’s printed marketing material. It’s purpose is to showcase your business, promote your services and generate interest and enquiries. 

Here are the key principles involved in designing an effective brochure website that will help sell your company and help your business grow.


1. Visual Identity & Design 

The first key principle of a brochure website is visual design. As your brochure site represents your company online, it is important that the visual design reflects your brand identity. The logo, colour scheme, typography and imagery should all help to communicate to the user what your company stands for. For example the visual design used to convey a lighthearted and fun business, is going to be very different from that used to describe a serious, matter-of-fact one. 


2. Usability 

The second core principle is usability; a brochure website needs to be easy to use and navigate. It should present information in a clear and concise way, ensuring users can find what they want quickly and efficiently. 


Page Headings


Responsive Design


3. Contact Details and Call-to-Actions 

The third principle of brochure web design is providing the user with effective ways to contact you about your services. 


If you want to find out more about brochure web design and how it can effectively promote your business online then please contact us.