Core principals of brochure website design
A brochure website is the online equivalent of your company’s printed marketing material. It’s purpose is to showcase your business, promote your services and generate interest and enquiries.
Here are the key principles involved in designing an effective brochure website that will help sell your company and help your business grow.
1. Visual Identity & Design
The first key principle of a brochure website is visual design. As your brochure site represents your company online, it is important that the visual design reflects your brand identity. The logo, colour scheme, typography and imagery should all help to communicate to the user what your company stands for. For example the visual design used to convey a lighthearted and fun business, is going to be very different from that used to describe a serious, matter-of-fact one.
The second core principle is usability; a brochure website needs to be easy to use and navigate. It should present information in a clear and concise way, ensuring users can find what they want quickly and efficiently.
- The navigation is a core element to making sure your site is user-friendly. Making sure your pages are easily accessible through well structured menus means users will easily find the information they are looking for and avoid frustration.
- Page headings should tell the user what content they will find on each page. Headings such as ‘About Us’, and ‘Contact Us’ are used across the web, as it is obvious what these pages will contain.
- It is important that your site has a clear, uncluttered layout. Allow your content the space to make an impact and be easily read, rather than trying to squash lots of diverging information on the page.
- A consistent layout is also essential in making your site user-friendly. Keeping elements such as logos, navigation, and enquiry forms in the same positions across pages ensures your user will know exactly where to find them.
- Another fundamental component of a brochure website is responsive design. A responsive website is a website than can be viewed across multiple screen sizes. It’s design adjusts to fit all devices from mobiles and tablets to desktop computers. This ensures the user gets the optimal experience, regardless of the device they are viewing it on.
3. Contact Details and Call-to-Actions
The third principle of brochure web design is providing the user with effective ways to contact you about your services.
- The most obvious of which being a Contact page with your contact information listed, and a contact form.
- You can also incorporate your main telephone number and email address into your site’s header (the top section of the site that also includes the logo and navigation) and footer (the bottom section). This way they are visible on every page of the site.
- Another great call-to-action is incorporating enquiry, and call back request forms on pages throughout your site. By including an enquiry form on a service page for example you are making it easy for potential customers to contact you specifically about that service.
If you want to find out more about brochure web design and how it can effectively promote your business online then please contact us.